Last updated March 24, 2026
Tolstoy
Closed SourceInteractive video shopping platform that uses AI to personalize product discovery through shoppable video
Best for: DTC and lifestyle brands that want to drive sales through interactive, shoppable video content
Target Audience
DTC brands, fashion/beauty/lifestyle ecommerce
Overview
Tolstoy is an interactive video commerce platform that uses AI to create personalized, shoppable video experiences for ecommerce. Brands create short video content — product demos, styling tips, tutorials — and Tolstoy's AI delivers the most relevant videos to each shopper based on their browsing behavior and preferences. Videos are interactive, allowing viewers to click products, add to cart, and purchase without leaving the video experience. For visually-driven categories like fashion, beauty, and home goods, video-based product discovery outperforms traditional text and image listings.
Key Features
Integrations
Specifications
Pros
- Unique video-first approach
- Free tier available
- Strong for visual products
- Affordable Pro plan
Cons
- Requires video content creation
- Best for visual product categories
- Less effective for commodity products
Quick Facts
- Pricing
- Freemium
- Starting Price
- Free / $19/month Pro
- Category
- Ai Product Discovery
- Founded
- 2020
- HQ
- San Francisco, USA
- Company Size
- 51-200
Pricing Details
Free: Basic video widgets. Pro: $19/mo (advanced analytics, unlimited videos). Business: Custom pricing for enterprise features.
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