Lily AI vs Tolstoy: Which AI Platform Drives Better Product Engagement in 2026?

Last updated March 24, 2026

Lily AI works behind the scenes enriching product attributes to improve search and recommendations, while Tolstoy creates interactive shoppable video experiences on the storefront. Choose Lily AI for foundational product data intelligence; pick Tolstoy for video-driven customer engagement that increases conversion rates.

Lily AI

AI platform that enriches product data with consumer-language attributes to improve search and recommendation accuracy

4.3/5

Best for: Fashion and lifestyle retailers who want to bridge the gap between how they describe products and how customers search for them

Pricing

Enterprise custom

Starting Price

Contact sales

Pros

• Unique product data enrichment approach
• Proven search improvement
• Reduces returns
• Critical for AI discoverability

Cons

• Enterprise pricing only
• Fashion/lifestyle focused
• Requires catalog integration work

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Tolstoy

Interactive video shopping platform that uses AI to personalize product discovery through shoppable video

4.1/5

Best for: DTC and lifestyle brands that want to drive sales through interactive, shoppable video content

Pricing

Freemium

Starting Price

Free / $19/month Pro

Pros

• Unique video-first approach
• Free tier available
• Strong for visual products
• Affordable Pro plan

Cons

• Requires video content creation
• Best for visual product categories
• Less effective for commodity products

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