Syte

Overview

Syte is a visual AI product discovery platform that enables shoppers to find products using images instead of text. Shoppers can upload photos, screenshots, or use their camera to find visually similar products in the retailer's catalog. Syte's deep learning models understand visual attributes like color, pattern, shape, material, and style, matching them against the store's inventory with high accuracy. Beyond visual search, Syte offers automated product tagging (reducing manual cataloging work by 90%), visual recommendations on product pages, and shoppable social media integrations that turn Instagram and Pinterest content into discoverable products. Syte serves major brands including Farfetch, Tommy Hilfiger, and Marks & Spencer. The platform processes over 1 billion visual searches annually and has shown a 300% increase in conversion rate for visual search users compared to traditional text search.