Klevu vs Tolstoy: Which AI Discovery Experience Works Better in 2026?

Last updated March 24, 2026

Klevu provides AI-powered site search and merchandising with strong NLP capabilities, while Tolstoy delivers interactive shoppable video feeds that bring products to life. Choose Klevu for text-based search excellence; pick Tolstoy for video-first product discovery that maximizes engagement.

Klevu

AI-powered product discovery platform with smart search, recommendations, and merchandising for ecommerce

4.4/5

Best for: Ecommerce stores with large catalogs that need AI-powered search to help customers find products faster

Pricing

Subscription

Starting Price

$449/month

Pros

• Excellent NLP search capabilities
• Handles large catalogs well
• Strong analytics
• Multiple platform support

Cons

• Higher starting price point
• Best for larger catalogs
• Setup requires technical involvement

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Tolstoy

Interactive video shopping platform that uses AI to personalize product discovery through shoppable video

4.1/5

Best for: DTC and lifestyle brands that want to drive sales through interactive, shoppable video content

Pricing

Freemium

Starting Price

Free / $19/month Pro

Pros

• Unique video-first approach
• Free tier available
• Strong for visual products
• Affordable Pro plan

Cons

• Requires video content creation
• Best for visual product categories
• Less effective for commodity products

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