Klarna AI

Overview

Klarna AI is a comprehensive AI shopping assistant backed by one of the world's largest fintech companies. With access to over 100 million products across thousands of retailers, Klarna's AI helps shoppers find the best products at the best prices with the flexibility of buy-now-pay-later financing built in. The AI handles product research, price comparison across retailers, deal alerts, and personalized recommendations based on your style preferences and purchase history. Klarna's AI has already proven its commercial impact — it handles two-thirds of all Klarna customer service interactions (equivalent to 700 full-time agents) and has driven measurable increases in merchant conversion rates. For the agentic commerce ecosystem, Klarna has also launched the Agentic Product Protocol — a standardized feed that makes its 100M+ product catalog accessible to third-party AI agents, positioning Klarna as both a shopping agent and an infrastructure provider.