Last updated March 24, 2026
Dynamic Yield
FeaturedClosed SourceAI-powered personalization platform for ecommerce that adapts entire shopping experiences to each visitor in real-time
Best for: Mid-market to enterprise ecommerce brands that want full-site personalization beyond just product recommendations
Target Audience
Mid-market to enterprise ecommerce, personalization teams
Overview
Dynamic Yield (acquired by Mastercard) is an AI-powered personalization platform that adapts entire shopping experiences — from homepage layout to product sorting to promotional messaging — for each individual visitor in real-time. Unlike tools that only personalize product recommendations, Dynamic Yield personalizes everything a customer sees. For agentic commerce, its deep personalization data and APIs make it a strong foundation for delivering AI-agent-optimized experiences where shopping agents can request personalized product matching for their users.
Key Features
Integrations
Specifications
Pros
- Full-site personalization not just recs
- Mastercard backing and data
- Enterprise-proven at scale
- Strong A/B testing
Cons
- Enterprise pricing only
- Complex implementation
- Requires dedicated team
- Overkill for small stores
Quick Facts
- Pricing
- Enterprise custom
- Starting Price
- Contact sales
- Category
- Agentic Commerce Platforms
- Founded
- 2011
- HQ
- New York, USA
- Company Size
- 1000+
Pricing Details
Enterprise custom pricing based on traffic, channels, and features. Typical contracts: $3,000-15,000+/mo. Part of Mastercard since 2022.
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